Learn more about MONROE'S MOTIVATED SEQUENCE and study the steps and their order here:
https://www.write-out-loud.com/persuasive-speech-outline.html#outline
https://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm
http://changingminds.org/techniques/general/overall/monroe_sequence.htm
https://quizlet.com/13011588/public-speaking-monroes-motivated-sequence-flash-cards/
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